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A bright, light red is adventurous, witty, even a touch heartless. It’s not too bothered by what others think. And that’s a tonic when, as is so often the case, we are excessively anxious about the opinions of other people. Light red is not harsh, just independent. It’s more interested in being followed than in being a follower. It’s the colour of your banner when you feel you can take on the world (or some part of it that matters to you).

Dark red is sympathetic to authority and favours the idea of maturity. It is assertive and assured, and can function as a reminder of a more demanding, insistent attitude when, through misfortune or our own mistakes, we falter. 

The School Of Life - The Psychology of Colour 

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